As one of the largest and most well-known online dating sites in the world, it's no surprise that is responsible for more dates, relationships and marriages than any of its competitors. What enables to stand out among its competitors is that it provides you with both powerful search technology and 5 daily match suggestions based on shared background or interests. is also one of a handful of online dating sites that offers convenient online dating via cell phone so that you can search for a partner at your convenience everywhere you go.


Packages and Features offers a number of packages with features that could suit the needs of almost any online dater. Though it provides limited features in terms of communication, the free trial membership should give you a pretty good idea of who's available in your area. If you decide to become a paying member, you'll instantly realize the benefit of being able to reach out to your nearby matches. The standard plan offers a slightly lower price tag than the value plan, and can certainly help you if you're willing to contact people who interest you. If you're trying to get noticed, though, the value plan will give you the most bang for your buck, providing a number of features to help you stand out. These features include:

  • A highlighted profile
  • Notifications of when your emails are read
  • "First Impressions" - having your profile emailed directly to new members to provide them with a sense of's members. This can drastically increase the amount of interest in your profile.
Feature Free Trial Standard Plan Value Plan
Receive match suggestions v_sign v_sign v_sign
Search independently v_sign v_sign v_sign
Create a profile v_sign v_sign v_sign
Add images v_sign v_sign v_sign
Send winks v_sign v_sign v_sign
Respond to communication x_grey_sign v_sign v_sign
See who's viewed your profile x_grey_sign v_sign v_sign
Block certain members x_grey_sign v_sign v_sign
Send and receive emails x_grey_sign v_sign v_sign
Use instant message communications x_grey_sign v_sign v_sign
Highlighted profile x_grey_sign x_grey_sign v_sign
Receive Notifications when emails are read x_grey_sign x_grey_sign v_sign
Have your profile emailed to new members x_grey_sign x_grey_sign v_sign

In terms of price, offers several durations for its standard and value packages so that you can choose the dating program that best fits your budget and your needs. Pricing is as follows:

Package 3 Months 6 Months
Free Trial Free Free
Standard $22.99/mo $19.99/mo
Value $25.99/mo $22.99/mo

Membership Base

  • Serves heterosexual and gay singles
  • Married people may not register for
  • Approximately 17% of women and 16% of men using are 50 or older1

Compare's membership base to other dating sites >>

How Works offers a plethora of search options so that you can identify potential matches based on the criteria that are important to you. The site offers keyword searching as well as customized searching, through which you can narrow down your options based on qualities like marital status, political views, salary range, astrological sign or even eye color. In 2011 the company changed its search algorithm to help identify matches based upon each user's previous searches, since the company's data indicates that singles actually tend to search with a more open mind than they have when recording their preferences during registration.

In addition, offers 3 helpful search options:

  • Search based on which users are online locally. This service will help you find relevant people near you and will also lead you directly to profiles that are still active. Searching by those who are online in your area will also allow you to chat immediately with anyone you are interested in.
  • Reverse Matching - With this search feature you can check out profiles of singles looking for people like you.
  • Mutual Matching - In this section you can find people who provided a similar answer to the "About my Date" section. presents each profile in a clear, concise way and also tells you which aspects of your profile are compatible with the member that you're interested in. screenshot Example of profile also enables you to sort your search results in a couple different styles so that you can view your options in the most useful way. You may choose from the "detailed" view or the "gallery" view. screenshot 2 Detailed View screenshot 3 Gallery View

Finally, offers you a comprehensive My Match section, in which you'll see suggestions based on multiple criteria. The Daily 5 offers recommendations of 5 potential matches based on various qualities that you have in common. You should be aware that you may not always receive a Daily 5 suggestion (or, in some cases, you may just receive a Daily 3), if's algorithm does not find an ideal candidate for you. The Mutual Match option presents potential partners based on stated preferences that you have in common with them. Like at First Site offers match suggestions based upon your answers about first impressions in the registration quiz, and the Singled Out feature offers highly-targeted matches based upon computer algorithms that suggest you and a potential match have an especially high likelihood of liking each other in person.


Registration for takes approximately 30 minutes, which is a fairly reasonable amount of time considering that there are 3 main categories of questions. The first category is About Me, which has 8 subsections including:

  • Basics (2 pages of questions about where you grew up, marital status and other obvious questions)
  • Appearance (1 page of questions to describe how you look)
  • Interests (3 pages including multiple choice and optional free-response questions about your hobbies, favorite sports and other leisure activities)
  • Lifestyle (2 pages of multiple choice and optional free-response questions about your smoking habits, occupation, pet preferences, etc.)
  • Background/Values (2 pages about your religion and ethnicity)
  • Get to Know Me (2 pages of questions that offer a glimpse of yourself such as which comedian you like best and how you act at a party)

The second set of questions focuses on what you are looking for in a partner and includes 3 subsections:

  • Appearance (1 page about what you want your ideal partner to look like)
  • Background/Values (1 page that asks what ethnicity, religion and education level you want your ideal partner to have.)
  • Lifestyle (2 pages that ask you to choose your ideal partner's salary range, occupation, smoking habits and whether or not he or she has/wants children)

The last section of creating a profile is the In My Own Words section that asks you to describe yourself and your ideal match in 4000 characters or less and to provide a headline for your profile.

Unlike compatibility matching services that require you to answer every question in the registration questionnaire, allows you to skip questions or to choose 'no answer'.

Upon completion of the questionnaire, you will be asked to upload a photo. You can also email your photo if you have trouble uploading it. When your registration is complete you will be asked to send it for review, and once it has been approved by the customer care team, will make your profile searchable on its database. This process can take up to 24 hours, but often takes much less.

Customer Support

Although most online dating sites offer customer service by email only, offers both email and phone support. I called the customer care center on a Sunday afternoon at 2:35pm EST and received an immediate answer. I didn't even wait a minute before a customer service representative came to the phone. He was both friendly and helpful and knew the answers to all of my questions.

Customers can also contact help services through email by submitting a form on the website. screenshot 4 My email to screenshot 5's response in the Media

Match -youtube on CNN
How seniors use

Match -youtube1


Match -youtube2 : An interview with CEO Gregory Blatt

Compare's customer support to other dating sites >>


Positive Features

  • 6-month guarantee that you'll find someone special
  • A large user base
  • Mobile dating availability
  • Search by who is online now
  • Daily suggested matches based on compatibility

Negative Features

  • Flash advertisements can be a little bit distracting
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