Founded in: 2003
Company headquarters: Austin, TX
Websites Designed: Over 40,000
Well-known clients: Dell, Wayne Gretzky,
As its name suggests, BigCommerce is ideal for entrepreneurs and
business owners looking to create a professional e-commerce website
for both small businesses and large-scale ventures. BigCommerce is
compatible with more payment options, shipping methods and
accounting systems than any other web design service, making it an
excellent option for business owners who are looking for a way to
create an efficient e-commerce business.
Features & Pricing
BigCommerce offers 5 web design packages and plans that differ
based on the number of products that can be offered, as well as the
number of logins allowed and the amount of storage available.
Because all packages offer the same site builder, you can choose a
smaller plan when building your business, and upgrade to a larger
plan when necessary.
|# of products
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In addition the monthly fee, all BigCommerce plans demand a
$49.95 setup fee.
the price of BigCommerce to other web design services >>
Ease of Use
While the website builder offered by BigCommerce seems
straightforward at first glance, it actually takes quite a while to
familiarize yourself with the website editor. I identified a tab in
the site design section called 'design mode', which is suited for
people who don't know HTML; but I was disappointed to see that even
this simplified editor was difficult to figure out. Watching the
introductory video was somewhat helpful in streamlining the
process, but lengthened the site setup process considerably as
compared with simpler site builders.
BigCommerce control panel homepage
Despite the difficulties I had with the homepage editing, I
found adding products to be extremely painless. I was able to add a
vegetable basket, complete with SKU, product dimensions (for
shipping calculations), weight and price, and to add a category for
it on my website. The entire process took little more than 1 minute
and the result was just as I envisioned it.
BigCommerce product page
the ease of use of BigCommerce to other web design services
As compared with other web design services such as Wix, which
offers infinite personalization abilities and Yola, which offers
hundreds of customizable website templates, BigCommerce's design
features seem rather limited. BigCommerce offers about 70 templates
to choose from, most of which are more functional than beautiful.
You should be aware, however, that BigCommerce templates can be
adjusted using DreamWeaver, so if you have some web design
experience you may be able to adapt any of BigCommerce's website
templates into an aesthetically appealing site.
Where BigCommerce lacks in design features it excels in
business-related add-ons and features.
BigCommerce's stand out e-commerce features include:
the features of BigCommerce with other web design services
- 28 built in marketing tools
- Newsletter signup
- PCoupons and discount allowances
- Wholesale/bulk pricing levels
- Unlimited product variations
- Call for pricing option
- The ability to sell downloadable items
- Expiry date on download items
- Unlimited email accounts
- PayPal support
- Google checkout support
- Support for 12 shipping methods
- Single page checkout
- Customizable feedback forms
- Store credit issuing
- Agree to terms during checkout
- One click re-order ability
- Guest/anonymous checkout options
- Multiple real-time shipping quotes
- Complete returns (RMA system)
- Inventory reporting
- Out of stock/low stock warnings
- Order notification via email/SMS
- Built in sales report
- Bulk import tracking numbers
- QuickBooks integration
- Flexible CSV/XML exporting
A significant advantage of BigCommerce is that the company
offers phone support between 8am and 6pm CST Monday through Friday,
and 9am through 2pm on Saturdays. I called on a Wednesday morning
and received a helpful and courteous response to my inquiry in
under 2 minutes.
I also sent an email inquiry to BigCommerce on a Wednesday
morning. Moments later, I received a response stating that my
question had been received, and that it was number 25 in the queue.
My question was answered 2 hours later, though I did not receive an
email updating me on the status of my ticket. Instead, the answer
was provided in the support portal, and I only found it the next
time I logged in, which was 16 hours later. Though I was impressed
by the speed of response, I was frustrated by the indirect way the
information was provided.
Customer support response
In addition to offering personalized service, BigCommerce allows
you to search independently for the information you need in their
support portal, which includes an in-depth KnowledgeBase and a
place to submit technical questions. The topics are well-organized
and the articles are extremely direct in addressing critical
issues. BigCommerce also offers a search bar where you can input
your question, though I found that in most cases, the results did
not directly match my search terms.
Finally, BigCommerce offers a Template Customization Guide which
is a 57 page PDF outlining the website template customization
process. Although this may seem a bit overwhelming, the Table of
Contents can help you find the information you need without sifting
through the entire manual.
the customer support of BigCommerce to other web design services
If you're new to the world of web design, you may have trouble
customizing your BigCommerce website template independently.
However, if you're an experienced web designer (or have one on
staff) or are looking for a web design service that can manage the
back end of your business as well as the front end, BigCommerce may
be just the service you're looking for.
- Very thorough tutorials
- Unparalleled e-commerce services
- Accessible customer service
- Free trial
- Limited design templates
- Limited templates
- Difficult to customize for those with little/no design
BigCommerce is part of privately owned parent company
Interspire, and was launched in 2003 by Mitchell Harper and Eddie
Machaalani. Since launching over 40,000 businesses have setup and
managed ecommerce websites using BigCommerce. Well known customers
including Dell, Kraft, Ticketmaster, Wayne Gretsky, Virigin, and
MediaTemplate have created their websites with BigCommerce, as have
numerous small to medium businesses, entrepreneurs, and
universities. Interspire has headquarters in Austin, Texas and has
sales offices in Sydney and London. There are over 50 employees
that work at Interspire.