Wix Review

Founded in: 2005
Company Headquarters: New York, NY
Websites managed: Over 3 million

Because it offers a convenient drag and drop editor that can create both Flash websites and static presentations, Wix is ideal for small business owners who want to present an exceptionally creative web presence without paying for professional services. Wix offers multiple ways to showcase portfolios, making it especially popular among photographers and other artists seeking to publicize their creations.



Unlike most web design services that offer only one or two packages, Wix offers 4 distinct options so that you can choose one that will aptly suit your needs. The packages all use the same site builder but differ in the amount of storage space available. More expensive plans also include the removal of Wix ads and links that are strategically placed in Wix's cheaper packages.

  Free My Domain Combo Unlimited ecommerce
Hosting v_sign v_sign v_sign v_sign v_sign
Templates to choose from Unlimited Unlimited Unlimited Unlimited Unlimited
Use your own domain x_grey_sign v_sign v_sign v_sign v_sign
Wix ads removed x_grey_sign v_sign v_sign v_sign v_sign
Wix logo removed x_grey_sign x_grey_sign v_sign v_sign v_sign
Shopping cart x_grey_sign x_grey_sign x_grey_sign v_sign v_sign
Google Analytics v_sign v_sign v_sign v_sign v_sign
Storage 500MB 500MB 1GB 2.5GB 2.5GB
Bandwidth 500MB 500MB 1GB Unlimited 5GB
Premium support v_sign v_sign v_sign v_sign v_sign
Search engine friendly v_sign v_sign v_sign v_sign v_sign
Monthly plan price FREE $4.95/month $9.90/month $17.90/month $24.90/month
Yearly plan price FREE $4.08/month $8.25/month $12.42/month $16.17/month

Wix also offers something called the Widget Plan which is intended for widget creation only, not for Wix embedded websites. This plan includes an unlimited number of pages, 500MB of storage, 1GB of bandwidth and is ad-free. The price for this service is $5.95/month for the monthly plan and $4.92/month if you select the yearly plan.

Wix accepts Visa, Mastercard, American Express and Discover. Both monthly and yearly plans are automatically renewed immediately before they expire unless you specifically cancel your service. Wix offers a 14 day full refund policy which you can apply for in the Manage Premium section of the Wix website.

Compare Wix's Pricing to other Web Design Services >>


Wix offers a plethora of features and add-ons that can significantly enhance the look and feel of any website. Although most of these features are not unique to Wix, Wix does differentiate itself by offering a website editor that allows for more advanced customization than most other website editors. Likewise, while most do-it-yourself web design suites offer predominantly static websites, Wix offers the largest range of Flash templates as well as an ample number of static designs. The only drawback of Wix is that it does not offer an obvious way to integrate email into your website.

Features Include:

  • RSS feeds
  • Flash templates and static templates
  • Media players
  • Comment functionalities
  • Contact forms
  • Google maps
  • Shopping carts
  • PayPal integration
  • Various photo display options including albums, slideshows, rotating carousel display and others
  • Video integration from YouTube and Metacafe
  • Clip Art, animations and icon libraries

The Combo, Unlimited and eCommerce packages which are purchased on an annual basis also come with a voucher for $75 in free Google AdWords advertising which can help attract visitors to your website and extra revenue to your business.

Compare Wix's Features with other Web Design Services >>

Ease of Use

Wix's drag and drop editor that is a pleasure to use. You can browse website templates by category or scroll through the vast selection until something catches your eye. Once you've chosen the template for your site you can begin editing and adding features and text immediately.

Wix _screenshot1 Template selection

Wix displays your editing options around the border of the computer screen so that each type of editing is located in an easily identifiable location. The left side of the page is the place to change or add images, multimedia additions, and textual changes. The bottom of the screen is where you can make changes directly to the template, such as adjusting the color, the menu options or the general appearance of the template. The top of the website is where you can save your work, view your changes and undo anything that you don't love.

I tested out Wix's web design services by creating a website for a spa. I began by choosing a template for my site.

Wix _screenshot2 Original template

I began by changing the name of my site as well as the colors of the squares above it.

Wix _screenshot3 Adjusted template

What is unique about the Wix website editor is that you can adjust the colors with equalizers that can fine tune the color exactly how you want it, instead of choosing standard shades. I proceeded to remove the boxes from the top right of the design and to add sample text.

Wix _screenshot4 Completed homepage

Another useful element of Wix's templates is that they provide a sample for the entire website, not just a structured design that will need to be tweaked for each individual page. Flipping through the different pages of the website can be done on the tab in the middle of each page so that you can keep your thoughts in place and make changes to each page as needed.

Lastly, while I didn't choose a Flash template for my completed website, Wix offers dozens of stylish and equally user-friendly Flash templates to choose from for those who want to add a bit of action to their site. I did experiment with the Flash website templates, and found that using a Flash template was just as intuitive as using a static design.

Wix _screenshot5 Sample Flash template

Compare Wix's Ease of Use to other Web Design Services >>

Customer Service

Wix provides customer support through their help center and via email. The support page is well organized into 3 primary sections; Wix Help Topics, Top Questions and Video Tutorials. The most helpful of these sections is the Video Tutorials section which provides clear and concise information about how to edit your website using the Wix site builder. The Wix Help Topics and Top Questions sections focus more on site add-ons and extra features such as search engine optimization and Google applications.

At the top of the Help Center is a place to ask a question. Unfortunately, in the 6 times that I tested this feature, I received irrelevant responses that did not answer my question.

Wix _screenshot6 An answer from the Wix Help Center

Fortunately, Wix seems to be aware that their answers may not match the questions, and they allow you to email a representative if you need more help. I submitted a question via email as a free member at 8:15am EST on a Monday morning. I received an answer 6 days later.

Wix _screenshot7 My free membership question to Wix
Wix _screenshot8 Free membership response from Wix

I also emailed Wix using my premium membership, to see if the response would be faster. I sent the email on a Wednesday morning. I received a response about 6 hours later, but was disappointed to see that instead of providing a direct answer, the representative only sent me a link to the help section, which did not directly solve my problem.

Wix _screenshot9 My premium membership question to Wix
Wix _screenshot 10Premium membership response from Wix

I approached the manager of the Wix support team to discuss the problems that I encountered with the help center. She was extremely amenable and eager to correct the problems and enhance the user experience. She mentioned that the support team is expanding regularly to meet the needs of Wix's growing customer base, which is a normal process for new companies. She also pledged to research the technical problems and work quickly to resolve any lingering issues.

Finally, Wix offers a very useful "Wixepedia" which has a similar organizational structure as Wikipedia. It includes aglossary of terms, advice on how to use the Wix editor, support for the premium upgrade. The most unique and useful part of this service is troubleshooting support - called "error FAQ". It provides various errant scenarios within the website editor and explains how to fix them.

Compare the Customer Support of Wix to Other Web Design Services >>

Wix in the Media

Wix -youtube

Homepage - Wix.com graphic design user, Michelle, telling about her experience with Wix.com in the Canadian TV show "HomePage"

CBS MoneyWatch Wix introduces a new batch of free design templates Read Article


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Positive Features

  • Easy to use website builder
  • Useful video tutorials
  • Unparalleled color customization
  • Vast group of add-ons and applications
  • $75 Google AdWords credit with yearly packages
  • Allows for the creation of Flash websites
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Negative Features

  • Limited Help Center
  • No email integration included in the site builder
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