Although everything is digital, and we present our business mainly through our web sites, a lot of importance still lies on your business card. In a way, your business card represents you and functions as a reminder – it reminds the person you gave it to, that you talked to them and want to do business with them. Many business owners and freelancers use business cards, and they can help you in the marketing of your company. Don’t underestimate the power of the business card and what it can do for you. It portrays the personality and image of your business, and that’s very important.
Business cards come in many shapes and sizes, and there are a lot of unique designs out there. It really depends on your imagination, the skills of your designer and the amount of money you are willing to spend on it.
There are many design possibilities – shape, size, colors, paper type, the information you should print and much more. It’s not easy to decide how to make a good business card, but here are a few tips for you.
Business Card Tips
- Don’t forget the basics: Before the design and the colors, just make sure that your name, title, company, address, phone and fax numbers, e-mail, website URL and logo are on there.
- Check and re-check: Proof-read your card as many times as you need before you send it to print. One mistake in one digit on your phone number, will make a stack of business cards useless.
- Make sure your card can be scanned: Many people don’t keep the cards, but scan them into their computers. Makes sure the design is clear enough to scan.
- Stick with the standards: Creating a unique and different business card might make an impression, non-standard cards can’t fit into binders. This way it’s harder for the receiver to keep the card, and they just might throw it away.
- Consider including your picture: Your picture on the card may help people remember you better.
- Don’t over-crowd: Your business card should include all the information about you, but it shouldn’t be too crowded with detail, and you should leave some white space for scribbles and notes.
- Avoid flimsy cards: A thin, feeble card will signal that you put little thought and effort into creating it. Use high-quality cards with a glossy or matte finish for a sharp look. Choose a heavy paper, too.
- Use both sides: This might make the card a tad more expensive, but it will also give you more room and the ability to use two languages if necessary.