Twitter is one of the world’s most-used social media platforms, with over 300 million users tweeting every single day. While many people still think the platform is only used for chatting and exchanging messages, businesses are quickly adopting it as they realize it can be a great marketing tool, too. If you haven’t yet started using the platform to promote your business, you should know you are really missing out on a tremendous marketing opportunity.
Social Media is a Must
Whether or not you care to admit it, the future of marketing is on online social media platforms. If you haven’t adopted them yet, you’ve likely missed out on a world of opportunity. Platforms like Twitter and Facebook have moved from being simple chat engines to powerful tools that could make or break your business. Twitter, in its own right, has jumped ahead to become one of the most preferred ways to market businesses and their products. So, the sooner you get on board the better!
Is Twitter Your Best Choice?
With Twitter, you can send out pitches about your business and the services or products you have to offer. Don’t let the 140 characters limit fool you! If you are pretty smart about it, you can make each tweet count.
How to Promote Your Business on Twitter
Don’t wait – get started and start seeing more visitors on your website, more foot traffic in your brick and mortar, and more revenue being driven day after day.
Your Profile is Your Online Brand
Your Twitter profile will be one of the first things people will see when they search for you online. If you design it well, it could work as an advertisement, helping guide curious visitors straight to your website. Learn to design a great profile and keep tweaking and improving it over time. Have a look at some of the best profiles on Twitter and try to emulate them.
Sending out tweets on behalf of your business is going to be a short-lived affair. You can’t expect followers and other tweeters to want to keep on reading the less-than-subtle tweets about your business. But, if you send out informative tweets that pique people’s interests, promote special offers and deals and maintain relevance, you will garner more followers and more business.
Although your Twitter account was created to promote your business, it doesn’t mean you always have to keep a straight face. As a matter of fact, you can attract more customers by using funny tweets. Remember, even some of the biggest, “serious” companies resort to humor because they know it works.
Simply sending out tweets without asking for the readers to react is pretty much useless. Instead of simply giving out information, add call to actions so whoever reads your tweet reacts to it. Use words and phrases like retweet, go to, click here, and choose this/that, etc. to encourage action. This way you can increase retweet rates, the traffic heading towards your website, as well as direct sales from click-throughs.
Find and Follow Influencers
These are the people that tweeters look up to. They are the demigods of the platform and whatever they say is retweeted. Try to follow such influencers in your field of business. Slowly gain their favor and then get them to tweet replies to you. That will get you noticed by the rest of their followers. Take note of the hashtags they use and adopt them as yours. Send out tweets using said hashtags impressive enough for influencers to like, retweet, or both. If you manage that coup, then you are on the way to stardom. Keep repeating as needed.
While you might prefer to send out texts quite often, don’t make it a habit. People love seeing images and Gifs. Be creative and use them to attract attention. Again, while you might want to attach pictures regarding your business, it doesn’t mean you always have to attach serious ones. Look for cartoons or memes that even remotely touch on your subjects and share them.
Twitter isn’t about sending out a tweet once a week. It actually needs focus and dedication. You have to be consistent with your schedules. The lifetimes of your tweets are very short – they are on screens for a few seconds and then they sink into oblivion. This means in order for people to remember you, you need to be in their faces all the time.
But Don’t Spam
Some businesses take the consistency point a bit too far and end up being annoyances rather than marketing tools. Find the balance between number of tweets, effective time to send them out, as well as the subject matter.
If you take the time to use Twitter properly, you can rest assured that you will soon see your page visits and sales numbers go up.