Online marketing is one of the best marketing tools you can use to promote your business. While the internet has made it easier for almost anybody to start an online business, it’s also made it a lot more difficult for those businesses to find customers. With almost 4 billion people browsing online every single day, if your customers aren’t finding you, it’s likely because you’re not making it easy. The only way to alleviate this problem is through online marketing. But where do you begin?
A great place to start is by launching an email marketing campaign, one that can keep your customers not only aware of any promotions or sales your business may have, but also keep them engaged and excited about your brand.
What is an email marketing campaign?
Email marketing means you’re sending out emails that contain commercial messages about your business and its services. Typically, you would have a well-designed and well-written message that grabs your readers’ attention and leads them to action. You could ask them to buy your products and services, or head back to your website where they can browse or learn more.
Emails typically come from your own customer database’s lead list. You may also purchase lead lists online, but that is not advisable. Either way, be sure to include the right kind of content in your email, which can include:
- Requests for business and deals
- Solicitation for sales or donations
- General information regarding your brand and any novelties
The idea here is to make sure your customers know about your business and are kept informed about any new products or services. Once you achieve that awareness, you will easily be able to drive them to your business’ website where they can make purchases or browse products.
What are the advantages of email marketing campaigns?
There are many advantages to implementing an email marketing campaign for your business. These include:
- Email marketing remains one of the cheapest, fastest and most efficient ways to market online.
- You can use ESPs (email service providers) to gather information about the behavior of your recipients, which can then be used for remarketing purposes.
- Emails offer a cost-effective way of testing different marketing tactics like content, promotions and design, which can help further improve your email marketing campaign and sales.
- Depending on your customer list, you can reach a large number of your clients who are already interested in you and your business.
We could go on, but you get the gist: email marketing campaigns offer a cheap, versatile and effective way of reaching out to your customers. That’s why email continues to be one of the best online marketing strategies.
How can you launch a great email marketing campaign?
Let’s look at 5 tips that can help you launch a great email marketing campaign.
1. Set goals.
Each marketing campaign should have a concrete goal, whether it’s:
- Increasing sales
- Further establishing your brand
- Attracting more customers
- Driving more traffic to your website
Each of these goals will need a different approach. It is, therefore, critical that you know where you are headed right from the beginning.
2. Have clear subject lines.
Come up with a list of subject lines that will grab your recipients’ attention. It is at that instant, right after they have read your email’s subject line, that they will decide whether or not they are going to open it. You should choose wisely and, during the campaign itself, you can experiment with different titles to find out which are most effective. Highlighting limited time offers or special discounts can help increase your open rate.
3. Don’t be impersonal.
We all receive – and block – a lot of emails every single day. We sometimes feel overwhelmed by irrelevant content, content we didn’t sign up for or content trying to sell you something out of the blue. With a more personal approach, you can bypass these roadblocks and develop a better relationship with your clients. Use first person, reference their previous purchases and offer free samples or bonuses to entice the user.
4. Ask for feedback.
Even if they decide to not go along with your marketing pitch, your recipients can still be a good source of information. Ask them why they have decided to not accept your offer. Find out what made them decide to delete your email. Every little bit of information will help you.
5. Use social proof.
Include social proof in your marketing strategy to convince people they’re missing out on something great. Let them know how “7,000 people use [your business brand here]” and are now satisfied customers. When others see how popular your business is and how much positive feedback you may have, they’ll want to join.
Start on your email marketing campaign today.
Well, if you still haven’t launched your email marketing campaign, now would be the right time for you to set about doing so – launch your campaign today and see your business prosper in a short time.