It’s not enough to have a functioning website any longer. Your web visitors are now going to take into account web design, layout, and user experience. Without such elements, it’s extremely enticing for your humble web visitor to click away and move on. As a matter of fact, Hubspot claims that content, layout, and no contact information are key elements to customers losing interest in engaging with a website.
Make sure you’re leaving a strong impression by incorporating these 5 engaging elements to your website:
Your Company Story
Consumers like to know the face behind a name. They are far more likely to engage in business with your service or your product if there is a human connection behind it. Give them a reason to find personal or emotional appeal with what you have to offer by showing the purpose, mission, and history of your company on your website. This also gives consumers a better scope of why your business is so important to you, which, in turn, makes them more inclined to reach out.
Responsive, User-friendly Design
If the website is far too disorganized and verbose, the only main point that your web visitor would arrive at is that it isn’t worth their time or energy. Making your website more user-friendly by placing the best content will entice consumers to stay on your webpage for longer. That leaves them more likely to purchase your service or product.
Social Media Buttons
Having buttons clearly visible, easily clickable, and quickly accessible on every webpage on your website will help consumers become more aware of your brand. Having social media buttons in the corner of the page is also something that web visitors tend to look for if they are particularly interested in learning more about your business on a day-to-day scale.
Means of Contact
A website in and of itself should essentially be a call to action in its entirety. If visitors have to put in the effort to figure out how to get in contact with your business through your website, there is a serious issue. Phone numbers, emails, and an option to request more information should be visible from almost every page. This will create more of a means of converting web traffic into sales.
Having a press/media section on their website is a great way of publicizing the happenings of your business, and also provide the logistical information needed by other reporters who want to give the latest scoop. This includes information such as fact sheets, bios, photographs, news releases, and articles about the organization. Having information easily accessible could serve as a means for more accurate and timely coverage.
Consumers always try and find the easiest way to get their questions answered. Be sure to use schema.org markup so that search engines can crawl and understand the content of your FAQ page. This can translate into your brand being featured in Google’s Quick Answers directly on search results, which can open many doors for consumers to find you and your website.